CRM or Customer Relationship Management refers to the methodologies in place in a business to manage customer relationships in an organised and efficient manner. CRM software is used to compile all customer information for use into gaining insight into current and prospective customers, by organising, automating and synchronising business processes such as customer services and data gathering.
CRM software from Eworks Manager allows you to keep all customer information - from pertinent data to complaints and queries - in a secure, digital space, saving you time and allowing you to focus on more important aspects of your business.
It helps you to services and products that are more tailored to the needs of your customers, as well as efficient and organised responses and project management. Your staff and field operatives will also be able to respond to jobs timeously, as they will have full access to every piece of information about the customer and the job.
While the advantages certainly outweigh the disadvantages of CRM software, it is vital to examine both when choosing a system to implement, as this will help you in deciding whether or not CRM software is the right decision for you.
In the IT services industry, keeping track of the myriad of customers you deal with on a daily basis can seem an impossible task, but this can be remedied by an effective CRM system.
Implementing CRM software for IT companies has the following benefits:
By doing this, you are able to quickly provide the correct IT assistance to any customer - such as a repeat client that has had similar issues in the past, or a company who has become a recurring client - as well as access any communication that they have had with you, in order to keep precise records of what jobs you have performed for them.
Considering the above points, isn’t it time to make the move toward a more organised and efficient business system? Your IT business will become more efficient and organised, with customers being more satisfied at your personalised service, rather than having simply been asked “Have you tried turning it off and on again?”